Optimal Access was established in the year 2000 with the vision of building tools and solutions to solve information access challenges.
The solutions we set to develop was in response to a common gripe by many information workers - As the number of information sources grew people started demanding personalization. Everyone wanted to access information based on their own work profile. What we where doing back then was Context Management known today as curation.
The following statement by Geoff Tothill form FirstAssist - a client that has been using our desktop product for many years - perfectly describes the challenge they face and how our product has helped them solve the problem of Context Management and information access personalization.
"The problem with the traditional concept of a web portal is that structure and direction is 'designed into' the portal and the addition of new material, or the personalization of this information for use in a restricted part of an operation can be very time consuming.
Using Optimal Desktop as a universal client we have solved many of the traditional problems associated with the structuring of information which is derived from multiple sources. We have built individual panels (cabinets) for each of our teams, with information grouped together logically in groups (drawers). This has allowed a large amount of information to be deployed in a coherent and understandable way."
We have now taken our solution from the desktop to the web. We have learned from our clients and understand that curation is social. It works best when the curator (the one managing the organization and maintenance) is informed by the people who use the information.
Our solutions make it easy to build and manage information structures. We are also focused on the applications of curation, namely content strategy, content distribution and social media marketing.