Bookmarking, Aggregation, Curation

Bookmarking, aggregation and curation have a lot in common but they are different.  Here is how:

  • Bookmarking is when you store a link in your browser or online.  People organize their bookmarks and that is a type of curation.
  • Aggregation is when you collect links on a topic from various sources in one place. Some aggregators apply an editorial process to their selection but aggregated content is treated like news tickers.
  • Curation is when you make selections out of an aggregated list and organize it around a topic to tell a story!  Curation differentiates itself from bookmarking due to the fact that the emerging tools offer much better editorial capabilities.

Curated content is like good wine - the more you tend to it and nurture it the better it gets!